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-- Principal Financial Officer And simply to improve it, David, we're around an 80% share today with 4 SKUs on the market. It's around 3% to 4% of sector share. And we're having unavailable today. So we do not actually recognize what the potential is yet. What we do understand is that we're scaling up production truly quickly.


So we understand that we can double, maybe three-way that based on demand without endangering top quality. So we're pressing it as high as we can. We've obtained really attractive cost explain in the marketplace. And also now it's just a circulation and also gratification video game.-- Principal Executive Officer And also by the method, we're refrained from doing, right? So we have even more drinks involving market, and also our development group is functioning like all the time to understand what is the next version, what is the next-generation of our beverages item to ensure that we continue to remain ahead?-- Canaccord Genuity-- Analyst That's all really handy - balcony canopy.


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And also has the government come back at all with possibly changing the equivalence grams that remain in these drinks? Because I would think that you can not truly begin marketing two or fours of these points till that obtains changed.-- President Yeah. Look, I think there is some assistance of it, particularly in the provincial companies that sell the item.


-- Chief Financial Officer We're dealing with it. Yeah.-- Canaccord Genuity-- Expert Many Thanks. Your following question comes from John Chu from Desjardins Capital Markets. Please go on.-- Desjardins Resources Markets-- Expert Hi. Good morning. I simply desired to follow-up on the comment made earlier regarding internet profits gradually enhancing in the Canadian Rec market with even more shop openings. So sort of thought it would certainly have been possibly a little bit much more faster growth in the coming quarters and just extra steady. Can you discuss just exactly how you might see all those aspects coming right into location in the following number of quarters?-- Chief Financial Police Officer Yeah, John. So look, what we have actually been pleasantly surprised by is stores remaining to open also throughout a pandemic and our most recent estimate is that by the end of calendar year, we might be in excess of 1,200 shops throughout Canada.


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As we dial in our supply chain as well as continue to execute in regards to PO gratification, as we proceed to execute in terms of Cannabis 2.0 execution, even more beverages, more delicious chocolates, even more vape out out there. As we continue to round off our worth offerings and as we proceed to enhance top quality across the board, we see a great deal of tailwind heading right into the following 6 to nine months.


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And also we understand that there's possibly some options coming by the visit our website following 6 to 9 months. But in the meanwhile, this has actually been a respectable defensive play. Consumers are still spending on marijuana - canopy building. As well as with more stores coming, we assume that's going to proceed to open up the market.


So all indicators are excellent for Q2. And also balance of the year is actually just mosting likely to be a feature of those stores remaining to open up. Your following question originates from Doug Miehm from RBC Capital Markets. Please go on.-- RBC Capital Markets-- Expert Many thanks quite, and also good early morning.






Look, I'll take a stab at this. And David, you can enter. So 2 things. On market share, we are seeing improvements in market share. Quite typically I would certainly claim we hit a trough in the April, May period. And also as we consider current trends on share across the districts that we can in fact compute market share for, we do see an uptick across Canada in terms of Ontario, Quebec, Alberta, DC, as well as we're certain that that uptick is going to continue for all the reasons I pointed out at the last inquiry.


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We have actually taken the actions of obtaining our supply chain in equilibrium. And we understand that in the brief run, that may impair our gross margin efficiency as we experience reduced use degrees. And we additionally recognize a few of our rivals are taking a different course which is still continuing to operate at high use degrees, however generating maybe 3 or four times their sales each quarter in their harvest which puts all that on their annual report, as well as that's mosting likely to come back at some point In more terms of surpluses.




We understand that we have actually obtained ongoing chance to remain to boost our margins. As well as we assume the priority right now is to maintain a balanced supply chain versus simply filling facilities to keep our economic situations of scale going. To ensure that's the path that we're taking. And again, we proceed to think that the following six to nine months for this market are going to be really favorable in regards to shop counts.


This ends the question-and-answer part of the telephone call - business coleman shade wall awning. And I would certainly now like to turn it back to Mr. Klein for final comments.-- Chief Executive Officer Yeah. Thanks again for joining us. We look onward to sharing further progression in the coming months. In the meantime, I wish every one of you will attempt our incredible products, see our Tokyo Smoke and also Tweed stores, discover our shopcanopy.com website.

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